Trust and Safety in the Majority World: Bridging the Gap Between Global Standards and Local Realities.

The digital landscape has revolutionized communication, information access, and economic opportunities worldwide. However, the benefits of this transformation are not equally distributed. While the “Majority World,” encompassing most of the global population, embraces the digital space, it faces unique challenges in ensuring¬†Trust and Safety (T&S)¬†online. This paper delves into the critical issues impacting T&S in the Majority World, drawing from a group-driven, solutions-oriented discussion, and proposes potential solutions to bridge the gap between global standards and local realities.

Inadequate Content Moderation:

  • Limited resources: T&S teams in the Majority World often struggle with limited staff, budget, and technological infrastructure compared to their counterparts in developed nations. This leads to reactive, rather than proactive, moderation, allowing harmful content to proliferate.
  • Language barriers: Diverse languages and cultural contexts in the Majority World pose a significant challenge for moderation teams, leading to misinterpretations and inadequate detection of harmful content specific to local contexts.
  • Lack of local expertise: Standardized content moderation policies might not be sensitive to nuanced cultural norms and social realities, leading to censorship of legitimate content or overlooking harmful content disguised within cultural references.

Amplification of Hate:

  • Algorithmic bias: Algorithms trained on data from developed nations might amplify hate speech prevalent in those regions, overlooking or even promoting hate speech targeting demographics specific to the Majority World.
  • Offline-online spillover: Existing social and political tensions in the Majority World easily translate into the online space, fueled by echo chambers and targeted misinformation campaigns.
  • Lack of awareness and reporting mechanisms: Limited digital literacy and awareness of reporting mechanisms can hinder users from effectively flagging harmful content, allowing hate speech to flourish unchecked.

General Safety Concerns:

  • Cybercrime and online scams: The digital divide often overlaps with the economic divide, making users in the Majority World more vulnerable to cybercrime and online scams targeting financial information and personal data.
  • Misinformation and disinformation: Limited access to reliable information and lack of critical thinking skills can make users susceptible to misinformation and disinformation campaigns, impacting political processes, public health, and social cohesion.
  • Privacy concerns: Data collection and usage practices by online platforms might not align with cultural norms and privacy expectations in the Majority World, leading to concerns about data exploitation and misuse.

Bridging the Gap: Solutions and Recommendations:

  • Invest in local capacity building: Support initiatives that equip T&S teams in the Majority World with resources, training, and technological tools to effectively address local challenges.
  • Develop culturally sensitive moderation policies: Partner with local communities and experts to develop context-specific content moderation policies that address local needs and uphold human rights.
  • Promote multilingual content moderation: Invest in multilingual moderation teams and utilize AI tools capable of understanding diverse languages and cultural nuances.
  • Combat algorithmic bias: Audit and adapt algorithms to account for potential biases and ensure they do not amplify harmful content targeting specific demographics.
  • Empower users and communities: Foster digital literacy programs and build awareness about reporting mechanisms to empower users to actively combat hate speech and harmful content.
  • Promote multi-stakeholder collaboration: Encourage collaboration between governments, civil society, tech companies, and communities to develop holistic solutions addressing T&S challenges in the Majority World.
  • Prioritize data privacy and security: Implement transparent data collection practices and robust security measures to protect user privacy and prevent data exploitation.


Building trust and safety in the digital space is crucial for ensuring inclusive and equitable access to the benefits of the internet, particularly in the Majority World. By acknowledging the unique challenges faced by these regions and implementing solutions that are culturally sensitive, resource-efficient, and collaborative, we can bridge the gap between global standards and local realities, fostering a safer and more inclusive digital future for all.

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